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How Many Times Should I Post On Youtube

How often should I upload to youtube 2022 - my experiments

In brusque: the best growth strategy to grow fast is to upload daily.
If that is not possible (like in my instance), once a week.
For this article I did multiple experiments on my channels over a few months: taking a break s , uploading more than and starting a new channel.
How did it hurt or grow my YouTube channels? In this article the results.

To set the tape directly, a lot of people talk about "uploading videos" but they actually mean: "releasing videos".
Also I my case: "uploading" in this article ways: "releasing videos".
I experimented with uploading and non releasing videos, the results later in this article.

Logically, the best growth strategy is to release the largest corporeality of content possible.
Because more than content means that you take more chance to go discovered, and more gamble to abound fast.

So, the best growing strategy is to upload daily.
But daily uploads wouldn't make every bit much of a difference as you (and I) would like.
More on that later.

The unwritten dominion

Releasing 1 video a week is sort of the unwritten dominion for YouTube.
Simply there are channels having great success with just one video a month.
Some content just takes days or even weeks to produce, and so releasing videos on a daily basis simply isn't even possible for every blazon of content.

With a slower schedule (like once a week) you can produce some spare videos for future weeks.
This way you can permit yourself some "laziness", similar going on holiday or be ill.
Working ahead keeps me from feeling the pressure to feed the hungry YouTube beast.

My experiments

Daily uploading videos

I experimented with daily uploads on my gaming channel.
I released daily content around Christmas for two weeks and I saw some increase in traffic and subscribers.
Since that flow is a good YouTube period overall, it'south hard to say if releasing daily made more than affect than releasing once a week.

Releasing 7 times a calendar week (instead of once a week) is an increase in content of 7x, this should consequence in 7x the results, right?
Incorrect!
Information technology didn't gain 7x the corporeality of views or 7x the mount of subscribers on those videos combined.
There was an increment of roughly 25% percent in views for 7x the amount of work.
Very inefficient in my book.

The reason for this could be the blazon of content.
Content of an entertainment channel (similar vlogging) is easier to "assimilate" than informational content.
People might get bored with your content and starts skipping videos.

Likewise, not viewer is on YouTube on a daily ground, if they log in once a week they accept 7 video to catch up on.
They probably won't watch all vii.

three videos a week

Daily content may be not efficient, how about 3x a week.
I experimented with that on my DJ channel.

I released 3 videos a week for 4 weeks in Dec.
To be honest, I couldn't even tell by looking at the amount of views.
In fact, It mattered so piddling that it wasn't an incentive to do it more often.

I accept to say that I have been contesting a viewer decline on multiple pinnacle performing videos on the channel.
That could be a cause, just bottom line is: information technology wasn't effective enough to turn that around.


ane video a week

My regular upload schedule for my DJ channel is one time a week.
I have found that to be the perfect middle between working difficult and having some time left for other projects (like writing this article).

5 videos a day

If once a solar day isn't as effective as hoped, how about releasing 5 videos a day?
I've experimented with that once on my DJ channel.
Did it brand a paring?

In the views on that day and the two days after that, yes sure.
Only after the bump, no not much.
I volition never ever practice that over again, the incentive only isn't there.

Uploading vs releasing content
Because everyone keeps talking about uploading videos instead of releasing videos, I wondered: is it only a confusion of the tongs, or is it existent?
Does uploading solitary affect my stats?

I experimented with uploading 30 videos (1 video per day), but not releasing them.
The effect:
No, it makes absolutely no difference.
You accept to release a video in gild to make an touch on.

It'south not most HOW OFTEN yous upload

It is about how frequently you upload, it is most momentum.
This is why releasing a lot of content for a brusk corporeality of fourth dimension (like in my previous experiments) didn't take a lot of outcome.
You take to practice it for a longer period of fourth dimension with good content (content with high Average View Duration, high Click Through Charge per unit and high Boilerplate Pct Viewed) to gain momentum.

I've tested this when I started the Social Video Plaza YouTube aqueduct, a channel in a super competitive niche.
I prepared 25 videos earlier I started, then I could release them in rapid succession.
The schedule:

  • showtime day: 3 videos
  • first calendar week: i video a day
  • for 3 weeks: 3 videos a week
  • then, the normal schedule: 2 videos a week.
I've noticed that this gave me the reward of getting over that first bump of 0 views on a video, which is very demotivating.
With every video I released I saw the views in the first 24 hours gradually increasing.

I've tested this besides on my DJ channel.
I released a couple of videos that I knew would get a lot of attention, the next videos got a bigger initial push.
The other side is besides true: if you release a couple of bad videos in a row, YouTube will "punish" and adjust its expectation for the next video … and its promotion for the video.

I've studied the explosion of the channel of James Jani.
James got 250K subscribers with only eight videos with v meg views in full.
His second video got viral, so did his 3rd.
YouTube knows that there is a lot of involvement in the videos, so its initial push in the algorithm for the side by side videos is bigger.

For James it is easier to go a lot of views on his next videos.
James uploads but once a month, merely has a very high momentum.

Knowing that momentum depends heavily on success of previous videos, it is vital to produce high quality videos.
In other words, focus on quality, non on quantity.


Can you take a pause from youtube equally creator?

YouTube won't "punish" you lot for taking a interruption of a couple of weeks.
Taking a break for a week (or a few weeks) is essential to charge the bombardment, so you tin can hit it fifty-fifty harder in one case you come back.

As an added bonus you have gained a fresh perspective on matters.

I focus heavily on evergreen content, my content is relevant for a long time.
With evergreen content you can grow faster and taking a break won't hit you lot as hard.
If you upload daily and run a news aqueduct, your "business model" is your content freshness.
When content freshness lacks in that instance, information technology will hurt y'all.

In my article "Why evergreen content is the all-time style to abound" I'll become into detail on many positive facets of evergreen content.

Will a break injure your YouTube growth?

Information technology depends on the length of your interruption.
Taking a break for a couple of weeks is fine.
Taking a break for months will hurt your views, YouTube will button the video less and less.

Todd from YouTube said that they won't "punish" you within six months of not releasing.
He said that they know that well-nigh creators will render within six months.
But if y'all stop releasing for longer than six months, that they will adjust your ranking.
He also said that they can even demonetize you afterwards a yr if you lot stop releasing videos.

I've noticed that your channel size (channel authority) influences ranking.
I stopped uploading consistently videos to my (pocket-size) gaming channel.
Inside a month I started to lose views.

I took a break in January for v weeks on my (bigger) DJ channel and I hardly lost whatsoever views.
I tin can fifty-fifty say that the loss of views may be statically insignificant, because January tends to exist slower overall (the reason why I cull January in the first place).

Conclusion

Releasing daily is the all-time growth strategy.
But for a lot of creators (including me) uploading daily is simply not doable.

What is the best strategy for yous depends totally on your goal and available time.
Most important is, that yous can keep up with your upload schedule and don't work yourself into a burnout.
Then, choice an upload schedule that works for you.

Uploading proficient content is important to gain momentum.
Momentum is more important than uploading daily instead of weekly.

YouTube Growth is good, your health is better.
I'd rather achieve the top slowly, so go burned out quickly.

If you are serious almost YouTube and want to accept it to the next level, take a look at my YouTube e-volume.
The book takes you lot step-by-step through the process of starting a YouTube channel.
How to get more than views, subscribers, make coin with YouTube, get viral ... and much more.
Click hither for more than information about my YouTube e-book: "What Big Tubers Don't tell yous"

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